New TV deal sees the big spending begin

New TV deal sees the big spending begin

After the most surprising season in Premier League history, which resulted in Leicester City winning the title, we are in store for perhaps one of the most exciting this campaign. That is because of the amount of quality managers that the league now boasts, combined with the added investment through the new TV deal has seemingly left everything to play for at the top end of the league.

The new TV deal has had serious implications for world football, with Manchester United making the biggest and earliest moves. Not only have they attracted the Bundesliga player of the Year in Henrikh Mkhitaryan and serial winner Zlatan Ibrahimović but they are also on course for a world-record deal that would see Paul Pogba re-join the club from Juventus for a fee rumoured to be around the £100m mark. Even if that doesn’t materialise, United under Jose Mourinho seem ready to mount a serious title challenge, and his experience of winning the league in England on multiple occasions could be the deciding factor when it comes to his rivals. His main competitors could come in the form of Pep Guardiola at Manchester City and Antonio Conte at Chelsea, both of whom have yet to experience English football, will they find their footing immediately? If they don’t their side will be out of the title race given the level of competition. You can find the latest odds when it come to the Premier League, and all football betting with Coral.

Despite his inexperience in England, Guardiola and City will start the campaign as favourites. The former Barcelona and Bayern Munich manager will have the backing in the market to mould the team how he wants. That appears to be under way, with a mega-money bid for Italian defender Leonardo Bonucci believed to have been lodged. He would be the perfect addition to a Guardiola team, as he combines his excellent defending and positioning with a superb range of passing, as we saw at Euro 2016 with a marvellous assist in his countries win against Belgium. Elsewhere, Arsenal have also made a big signing with Granit Xhaka joining from Gladbach for around £35m, whilst Liverpool splashed out on Sadio Mane, who was the latest to swap the South Coast for Merseyside. In West London, Chelsea added Michy Batshuayi to their ranks, with the promising young Belgian ready to compete with Deigo Costa for the centre-forward role. Fans of those clubs will be hoping there are similarly high profile deals to come as they look to mount a title charge.

The TV deal has allowed clubs greater freedom in the market, although that inevitably leads to some vastly overpriced players. However, it also leads to some of the best players in the world joining the Premier League and in a way the huge sums have led to an even playing field at the top. It makes for an exciting season and as the countdown to kick-off begins, fans will be ready and waiting for arguably the most competitive season in recent memory.

Amit Singh is the editor of Think Football and contributes for a number of other football websites, follow on twitter @Think_Football